At Artisan Roast Coffee Roasters, we use colour to connect what you see with what you taste. Our flavour charts do more than show intensity. They use carefully chosen hues to help you perceive the flavour profile of a coffee.

Each colour represents a broader flavour family on our wheel.  These primary categories such as citrus, berry, chocolate or spice help guide you towards more specific tasting notes. This visual cue supports how many people already interpret flavour, making it easier to recognise patterns across different coffees.  Often the move from a broad category to a specific note, such as berry to raspberry or strawberry, reflects brewing variables, the individual taster’s sensory experience and their genetic sensitivity.

When you pick up your next bag, why not take a closer look at the colours designed into the label illustration. They provide a preview of the coffee, whether the profile leans towards bright citrus, ripe stone fruit, floral aromatics or deeper cocoa notes. It is a simple, practical way to help choose a coffee that suits how you like to brew and drink.